Advisory-led AI and SEO training for SMEs, nonprofits and schools, shaped around your own work. Twelve focused courses across three tracks, online, onsite or hybrid.
Every course is hands-on and built around your own work, so the skill sticks. Browse the three tracks below, or ask us to tailor a programme.
Hand the right tasks to AI, prompt for usable output, and check it before it ships.
View course →A repeatable way to brief AI so it returns usable work on the first try.
View course →Chain AI into supervised, multi-step workflows for the jobs that eat your week.
View course →Make AI answer from your files and data, without leaking what shouldn’t leave.
View course →The durable side of SEO - intent, structure and useful pages that keep climbing.
View course →Structure content so ChatGPT, Claude and Perplexity quote you as the source.
View course →The technical fundamentals that affect visibility, without the busywork.
View course →Pages people use, search engines rank and AI engines quote - that still sell.
View course →Practical guardrails - tools, data, oversight - in a policy short enough to be read.
View course →Get AI’s speed in content without losing accuracy, originality or trust.
View course →Clear, practical rules for personal and confidential data when AI is in the mix.
View course →Decide where a human must stay in control, and catch confident AI mistakes early.
View course →Per person or per team. Pick the depth that fits - we scope and price the exact fit before you commit.
| Format | Best for | Per person | Per team |
|---|---|---|---|
| Intro session (90 min) | A taster or lunch-and-learn | €95 | €650 |
| Half-day workshop | One focused skill, hands-on | €295 | €2,900 |
| Full-day workshop ★ | End-to-end - best value per day | €495 | €4,900 |
| 2-part bootcamp | A skill plus practice between sessions | €975 | €5,500 |
| Custom programme | Tailored to your team, roles and goals | - | from €6,500 |
Indicative starting prices in EUR, ex. VAT · online, onsite or hybrid · per person or per team, scoped before you commit.
Sessions run on your own tasks and examples, so the skill sticks long after we leave the room.
We teach an AI method with a person always accountable for the final call, never blind automation.
Straight talk about what works, what doesn’t and where the limits are - no hype.
Trained online, at your premises, or a blend, to fit your team’s schedule.
BVIYour trainer is Bernard Van Isacker, Chief Editor of Side-Line Magazine and a 25-year practitioner in AI, SEO and digital publishing. He teaches from live production experience, including the AI editorial system he built and still runs, so you leave with methods that hold up in real work rather than on a slide.
Tell us your goal and team, and we’ll recommend the right course or a tailored programme - taster, workshop or full track.